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Aine Petrulaityte

Aine Petrulaityte

Research Associate, Loughborough University

Aine Petrulaityte is a Research Associate with the MECS programme, focusing on user behaviour and the usability of cooking appliances. With a strong background in product design and UX research across diverse professional environments, her previous experience includes developing idea-generation tools, facilitating multi-stakeholder co-creation workshops, and supporting energy companies in crafting gender-inclusive innovations for informal settlements in Kenya and South Africa. She earned her PhD in Sustainable Product-Service Systems from Brunel University London, collaborating with academic and industry partners in Brazil, Mexico, India, and China.