Terms of Reference for reviewing our approach to working with domestic appliance corporations

MECS Programme is pleased to announce a call for the provision of consultancy services to review our approach to working with domestic appliance corporations.

Project Outline

Our research has enabled us to develop a detailed understanding of what drives cooks’ behaviours and choices.  Devices need to support a range of dishes, resulting in the expected flavours and textures, and keep the price of cooking as low as possible.  Our research has identified that certain modifications and enhancements will be key to achieving large scale acceptance and ensuring their suitability in weak and off-grid contexts.

Our aim is to persuade major domestic appliance corporations to enter markets:

• Where they currently have little or no presence and minimal experience (or are only used to selling to the affluent minority using conventional sales channels).
• That have a reputation for being challenging.
• Where there is a perception that poor economic conditions would suggest they offer little prospects of generating profit. 

While we have been able to attract the interest and attention of individuals across a wide range of businesses, our success in persuading senior managers corporates to make a serious engagement in these opportunities, has been limited. We are seeking a consultant to review our approach, materials and the context, and work with us to develop a practical plan for increasing our success. 

Important information

• All deliverables must be completed and delivered no later than 31^st October 2024.
• The deadline for expressions of interest is Wednesday 14^th August 23:55 BST, 2024.
• Please send all responses to mecs@lboro.ac.uk with the subject ‘Corporations Review’.