Launch of 'Pika Smart': a National Campaign to raise awareness about eCooking, Tanzania

By Dr. Anna Clements, Gamos Ltd.

On 13 June 2025 in Tanzania, MECS and Fern Marketing, in collaboration with the Ministry of Energy, launched ‘Pika Smart’: a National Campaign to raise awareness about eCooking to the Tanzanian population. The launch event was graced by Eng. Innocent Luoga, Commissioner for Electricity and Renewable Energy at the Ministry of Energy, and H.E. Marianne Young, British High Commissioner, who co-launched the campaign by unveiling huge banners featuring Pika Smart branding and messaging.

Watch the launch video:

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Featured image: The Pika Smart branding, and the logos of The United Republic of Tanzania Ministry of Energy, Modern Energy Cooking Services (MECS) programme, and UK International Development (image credit: Fern Marketing).